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NEW 2018 EDITION!

 

KnowThis: Marketing Basics Book

 

ONLY
$30 for Print
(322 pages)
$9.99 for eBook

KTMB3 Front Book Cover 120x171

KnowThis: Marketing Basics, 3rd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

Marketing Trends Topics

  • Product Placement-and-Purchase Comes to Television

  • The Water Monster of Product Transportation

  • Is Disney’s New Customer Tracking Technology Big Marketing or Big Brother?

  • Our Crystal Ball Predicts Mobile Apps Will Dominate Fast Food Ordering

  • How Brick-and-Mortar Retailers Can Fight Back Against Online Sellers

  • Strategies for Digital Marketing

  • It May Only Be Temporary But Ukulele Sales Produce Sweet Sounds at the Cash Register

  • Truck Retailing is Picking Up Speed

  • By Adding Advanced Statistics to Their Website the NBA Sees Dollar Signs

  • Interesting Delivery Method But How Do You Tip a Drone?

  • Is a Bitcoin Retailer Coming to a Purchase Near You?

  • Some Marketers See a Growing Market in Doomsday Preppers

  • Walmart Now Says Why Wait Until Thanksgiving for Holiday Shopping Deals, Start Now Online

  • Now You Can Burn Off Your Thanksgiving Dinner Calories by Shopping

  • Maybe Mobile Commerce is Finally Taking Off

  • Why Fast Food is No Longer Fast

  • Touch Technology is Becoming a Key Part of the Customer Experience

  • Will Customers Pay More for Responsible Brands?

  • 10 Reasons Marketing Strategy Must Focus on the Connected Customer - Part 2

  • 10 Reasons Marketing Strategy Must Focus on the Connected Customer - Part 1

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Marketing Insights Archives

  • Advertising 98
  • Branding 59
  • Competitors 39
  • Customer Behavior 132
  • Distribution and Product Movement 39
  • Ethical Issues in Marketing 22
  • External Forces 41
  • Global Marketing 22
  • In-Depth Postings 11
  • Internet Marketing 88
  • Legal Issue in Marketing 59
  • Managing Customers 27
  • Marketing Careers 12
  • Marketing History 17
  • Marketing How-To 27
  • Marketing Research 90
  • Marketing Strategy 96
  • Marketing Trends 127
  • Mobile Marketing 23
  • Pricing 55
  • Privacy and Social Issues 15
  • Product Management 117
  • Promotional Methods 92
  • Public Relations 14
  • Retailing 156
  • Sales and Selling 29
  • Sales Promotion 33
  • Secondary Marketing Research 11
  • Social Media 40
  • Targeting Markets 50
  • Teaching Marketing 20
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