Principles of Marketing Tutorials

KnowThis.com’s FREE textbook quality Principles of Marketing Tutorials series offers the Web’s most detailed coverage of marketing. The tutorials focus on the key concepts and functions that are common to most marketing situations no matter an organization’s size, industry, or geographic location. The tutorials are ideal for business students and teachers, anyone who lacks an understanding of key marketing concepts, and even professional marketers who are in need of a quick refresher on the subject.

Tutorial Topics

KnowThis.com offers 36 highly-detailed tutorials covering a wide-range of key marketing issues. To access our tutorials, click on one of the Principles of Marketing topics listed below.

Basics and Research Tutorials

Marketing Basics

Marketing Research

Customers and Markets Tutorials

Customers

Markets

Products and Distribution Tutorials

Products

Distribution

Promotion and Advertising Tutorials

Promotion

Advertising

Sales Promotion and Public Relations Tutorials

Sales Promotion

Public Relations

Sales and Selling Tutorials

Sales

Selling

Pricing and Setting Price Tutorials

Pricing

Setting Price

Managing and Marketing Planning Tutorials

Managing

Marketing Planning