Marketing Terms

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Term Definition
Distribution Packaging

Packaging generally offering a higher level of damage protection than the final customer package and used to transport the final customer package through the supply chain often within a multiple unit container.

Drop Shipper

Wholesale format represented by distributors that never take physical possession of products but instead act as shipping coordinators who receive product orders and arrange to have products shipped directly to their customers from product suppliers.

Dynamic Pricing

A form of promotional price adjustment where adjustments take place at the point-of-sale (i.e., at the time and place of purchase) for customers meeting certain criteria established by the seller (e.g., first time visitor to website).