Marketing Terms offers a detailed list of marketing terms.

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Term Definition

A customer contact point consisting of standalone, interactive computers offering customers the ability to handle their own service options including gaining product information, making purchases, and reviewing customer account details.


A component of the internal influences on consumer buying behavior that represents the sum of all information known by a person.

Knowledge Base

A repository of answers to commonly asked questions, product instructions or other information that customers may access online or over the phone.