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A component of the internal influences on consumer buying behavior that represents the strength of a persons desire to achieve a certain outcome.
|MSRP - Manufacturer’s Suggested Retail Price||
The price set by a consumer products manufacturer suggesting a price level for a product at the retail level, though depending on the demand for the product such pricing may be adjusted (mostly lower) by the marketer and others in the channel of distributions.
|Multi-Channel System (also Hybrid System)||
A distribution design where a marketer uses a combination of direct and indirect distribution systems.
|Multiple Lines Specialty Merchandisers||
A category within the products carried classification of retailers that includes retailers that carry a limited number of product lines but within these product lines they offer an extensive selection.
|Multiple-Party Selling System||
An indirect distribution system where the marketer involves two or more resellers who aid in selling and distributing to the final customer.