Marketing Terms offers a detailed list of marketing terms.

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Term Definition
Promotional Pricing

A form of sales promotion and a form of special pricing program, used in both consumer and business markets, that is designed to increase product demand by offering a short-term price reduction (i.e., sale price).

Promotional Pricing

Changes to a company’s initial product pricing that are temporary, often in the form of price reductions, and primarily intended to stimulate demand for a product and includes Markdowns, Loss Leaders, Bundle Pricing, and Dynamic Pricing.


Used in marketing for market segmentation, this variable describes and groups customers by combining psychological characteristics (e.g., personality, attitude, lifestyle) with demographic characteristics (e.g., age, gender, income level).

Psychological Benefits

Benefits a customer perceives to receive (e.g., status within a group, risk reduction) when using a product though these are often difficult to measure and may vary by customer.

Psychological Pricing

A market pricing method that used to set a product’s initial price by considering customers’ perceived response to a price and includes Odd-Even Pricing and Prestige Pricing.

Public Relations (also Publicity, PR)

A method of promotion that involves the use of a variety of communications channels and tools in an effort to cultivate favorable relations with key publics, particularly the news media, with the objective of gaining favorable mentions of the marketer’s company or product without direct payment to the publisher of the information.

Public Service Advertising

A type of advertising run by not-for-profit organizations that concern issues viewed as for the “greater good” of society and, in many cases, delivered free-of-charge through media outlets.

Public Warehouse

A type of warehouse offering storage space for lease and is often used by distribution channel members to handle short-term distribution needs.

Purchase Situation

A component of the external influences on consumer buying behavior that represents the circumstances, such as environment, emotional state or time pressure, a person is experiencing when faced with a purchase decision.

Push Money (also Sales Incentives)

A form of trade sales promotion offering incentives to a channel member’s sales force and customer service staff to help sell more of the marketer’s product.