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Refers to market conditions where a certain percentage change (positive or negative) in the price of a product results in an equal and opposite percentage change in demand (i.e., purchases) of the product.
A category of consumer products in which consumer purchasing is normally unplanned but occurs as a result of marketer’s actions, such as a salesperson’s persuasion or purchase discounts (e.g., coupon), which leads to impulse purchasing.
|Upfront Advertising Purchase||
The name given to television advertising purchasing, where television networks make certain ad space available many months before a television program will be broadcast. This differs from scatter advertising purchasing, where ad space is withheld until a time that is closer to when a show will air.