KnowThis.com offers a detailed list of marketing terms.
|RSS - Really Simple Syndication|| |
Internet technology that allows a company to send information quickly and to a large number (i.e., subscribers) with little manual effort compared to traditional methods.
A component of the internal influences on consumer buying behavior that represents the position a person feels they hold or others feel they should hold within a particular group environment.
A distribution channel function where organizations sell products directly to the final consumer for their own personal use.
|Retailer-Sponsored Channel|| |
A form of contractual dependent channel arrangement where retailers work together to manage channel relationships.
A business classification that includes resellers who, in general, obtain products from suppliers in order to sell to the final consumer.
|Resellers (a.k.a. Intermediaries, Distributors, Dealers)|| |
Members of a distribution channel who purchase products from the marketing company with the intention of selling to others and includes retailers, wholesalers and industrial distributors.
|Reseller Network|| |
The collection of resellers such as retailer, wholesalers and industrial distributors, who provide services that assist the marketer in reaching their final customer.
|Research Validity|| |
A concept related to carrying out research that is concerned with whether the research is really measuring what it claims to be measuring.
|Research Reliability|| |
A concept in conducting research that is concerned with making sure the method used to gather data leads to consistent results that would be duplicated if others follow the same methods.
|Research Instrument|| |
Research method used to record information gathered during a research study that range from basic methods, such as a questionnaire that record participant responses to research questions, to highly advanced electronic measurement where respondents are connected to sophisticated equipment.
|Research Design|| |
A plan to collect information within a specific type of research method.
The process of gathering information to learn about something that is not fully known.
|Reference Group|| |
Found within the Group Membership component of the external influences on consumer buying behavior, this concept represents people and organizations which a person simultaneously associates or, in some cases, feels the need to disassociate.
A form of sales promotion, mainly used in the consumer market, which typically lowers a customer’s final acquisition cost for a product purchase but generally does so by: 1) requiring customers provide information and/or undertake activity after the purchase, and 2) only offering the incentive after the information is received.
|Rack Jobber (also Service Merchandiser)|| |
Wholesale format represented by distributors that are assigned and manage space (i.e., racks) within retail stores including managing inventory, setting price and developing promotions.
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