Trends in Selling

While the basic premise of personal selling, building relationships, has not changed much in the last 50 years, there are a number of developments that are impacting this method of promotion including:

  • Controlled Word of Mouth
  • Customer Information Sharing
  • Mobile and Web Computing
  • Electronic Sales Presentations
  • Electronic Sales Training
  • Use of Customer Teams
Types of Personal Selling Roles
Selling Trends: Controlled Word of Mouth