Types of Personal Selling Roles

As we noted above, worldwide millions of people have careers that fit in the personal selling category. However, the actual functions carried out by someone in sales may be quite different. In general there are four major types of selling roles:

  • Order Getters
  • Order Takers
  • Order Influencers
  • Sales Support

The objectives of each role are often very different and within each role there are serveral sub-classifications.  A detailed discussion of each role can be found in the Types of Selling Roles Tutorial.

Objectives of Personal Selling
Trends in Selling