Introduction Stage of the PLC

This stage represents the launch of the new product form by one or more companies. It is done only after the marketer has created a detailed Marketing Plan. In many cases tactical marketing decisions (i.e., product, price, promotion, distribution, target market) have been adjusted as the product has gone through the Development stage. The Introduction stage is divided into two distinct sub-stages:

  • Early Introduction Stage
  • Late Introduction Stage
Planning: Late Development Stage
Planning: Early Introduction Stage