Included in this section are:
- Size Estimates (current and future) for:
- Overall market
- Current size
- Potential size
- Actual penetration of current products/service within the total market
- Individual market segments
- Current size
- Potential size
- Actual penetration of current products/service within the total market
- Usage rates
- Frequency of product purchases
- Overall market
- Growth Estimates (current and future) for:
- Overall market
- Individual market segments