Part 3: Market Metrics

Included in this section are:

• Size estimates (current and future) for:
  • Overall market
    • Current size
    • Potential size
    • Actual penetration of current products/service within the total market
  • Individual market segments
    • Current size
    • Potential size
    • Actual penetration of current products/service within the total market
  • Usage rates
    • Frequency of product purchases
• Growth estimates (current and future) for:
  • Overall market
  • Individual market segments