When a formal Market Study is to be presented in a written form we suggest the following guidelines.
The formal document is preferably in a double-spaced format but that is not a requirement. For plans that are printed and given to others, it is recommended it be delivered in a large binder. Whether printed or presented in digital form, the Market Study and should include the following:
- Section One – This section contains the written report with Title Page, Table of Contents, Executive Summary, Body of Report and Endnotes that contains full citations. Include charts or graphs in body of document, however, if there is a page count limit it is generally suggested only small graphics go in the main body and the rest be placed in an Appendix section. Make sure all pages in the body are numbered. For a printed Market Study, this section can be bound (e.g., spiral) and inserted in the large binder. This way just this section can be removed.
- Section Two – If needed, include an Appendix for larger graphics and other important materials, such as a survey, tabulations, etc.
- Section Three – (optional) All referenced documents, websites, social media postings, etc. are included here. Try to section off these documents (e.g., using tabs for printed reports). For large printed documents, such a large research reports, place in a folder that has holes for the binder. For things that cannot be included, such as books, it is suggested to include a copy of the book’s title page, copyright page and the page(s) from which material is referenced.
- All Files – (optional) It is generally a good idea to retain a backup of all material and files using such methods as on a storage device (e.g., flash drive) or online storage location (e.g., cloud storage).