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NEW 2018 EDITION!

 

KnowThis: Marketing Basics Book

 

ONLY
$30 for Print
(322 pages)
$9.99 for eBook

KTMB3 Front Book Cover 120x171

KnowThis: Marketing Basics, 3rd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

Pricing Topics

  • Amazon Aims to Steal Online Payments from PayPal

  • Why Retailers Need to Adapt to the “Showrooming” Customer

  • E-Book Publishers Get Bad News on Pricing Strategy

  • The Fight for Control of Mobile Payments

  • Large Companies Tell Small Companies: “We’ll Pay You When We Feel Like It”

  • Retailers Battle Back Against Price-Comparing Shoppers

  • What "Best Value" Means to Customers

  • For Grocery Stores the Forgetful Shopper Leads to Higher Costs

  • Keeping Existing Customers Happy When Their Product is No Longer New

  • Research Technique for Determining Pricing Discounts

  • The Fruity Designs of Kleenex Packaging

  • Apple’s iPad Drives Competitors to the Maturity Stage of the PLC

  • Is There Another Motive Behind AT&T’s iPhone Pricing Change?

  • Making the Price Right

  • An Example of Why Pricing Decisions Are Tough

  • The New York Times Takes a Stand Against Free Content, Others Could Follow

  • The Ramifications of Lowering Price During a Recession

  • Classic Marketing Mistakes That May Never Go Away

  • GPS Navigation Companies Face New, Powerful Competitors

  • Premium Chocolatier's Positioning Strategy is About Emotion and Not Price

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Marketing Insights Archives

  • Advertising 98
  • Branding 59
  • Competitors 39
  • Customer Behavior 132
  • Distribution and Product Movement 39
  • Ethical Issues in Marketing 22
  • External Forces 41
  • Global Marketing 22
  • In-Depth Postings 11
  • Internet Marketing 88
  • Legal Issue in Marketing 59
  • Managing Customers 27
  • Marketing Careers 12
  • Marketing History 17
  • Marketing How-To 27
  • Marketing Research 90
  • Marketing Strategy 96
  • Marketing Trends 127
  • Mobile Marketing 23
  • Pricing 55
  • Privacy and Social Issues 15
  • Product Management 117
  • Promotional Methods 92
  • Public Relations 14
  • Retailing 156
  • Sales and Selling 29
  • Sales Promotion 33
  • Secondary Marketing Research 11
  • Social Media 40
  • Targeting Markets 50
  • Teaching Marketing 20
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