Principles of Marketing Tutorials

Principles of Marketing's FREE textbook quality Principles of Marketing tutorial series offers the Web's most detailed coverage of marketing. The tutorials focus on the key concepts and functions that are common to most marketing situations no matter an organization’s size, industry, or geographic location.

The tutorials are ideal for business students and teachers, anyone who lacks an understanding of key marketing concepts, and even professional marketers who are in need of a quick refresher on the subject.

To access our tutorials,click on one of the Principles of Marketing topics listed below.  Specific information in our tutorials can also be found through the Marketing Tutorials search page.