Product Management Topics

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• The High Rate of New Product Failure Leads to More Co-Branded Consumer Products

• The Supreme Court Gives Green Light for Companies to Sue Competitors for Misleading Labels

• Coke Takes Full Advantage of Repurposing Product Packaging

• Company Appears to Ignore Medical Community’s Demand to Prove Product Works

• 3D Printers Enter the Growth Stage of the PLC

• For Restaurants New Menu Labeling Requirements Present Costs and Opportunities

• The U.S. Supreme Court Tackles a Key Product Labeling Issue

• Some Companies Find Product Development is Better Left to Others

• Amazon Knows How to Play the Late-to-Market Game

• How the Use of In-the-Home Research Produced New Drinking Cups

• How Company Logos Have Evolved

• The Big Failures That Rest in the Marketing Boneyard

• Another Example of Beer and the Product Life Cycle

• New Bubble Wrap is More Efficient But a Lot Less Fun

• Court Supports Trademark for a Color

• How the Lack of Market Research May Have Led to a High-Tech Product Failure

• The Real Value of Product Packaging

• How Being Socially Responsible Can Build Brand Value

• The Internet Takes Another Print Media Victim

• Forget Sports Programming, the ABC Television Network Has a Different Segmentation Strategy