- Alliance for Audited Media
Not-for-profit, self-regulatory auditing organization, formerly called the Audit Bureau of Circulation, it verifies circulation and other information for the advertising community.
- American Journalism Review
This magazine site offers links to a large number of media sources including magazines, newspapers and broadcast media.
- Association of Marketing Service Providers
Formerly called the Mailing and Fulfillment Service Association, this national trade association for the mailing services industry.
- BPA International
Not-for-profit global provider of circulation verification and interactive marketing intelligence. The site offers an extensive array of resources including media buying information and circulation reports, though access requires registration (free).
- BRAD – British Rates and Data
For UK advertising this site offers access to rates for over 13,500 media outlets. Also provides data on activities of advertising agencies and leading advertisers.
Offers high-end and generally expensive services for aiding in media placement including Bacon's Media Directories that lists information on thousands of reporters and media outlets. But for colleges and universities they do offer packages for use by students that may be considerably more affordable.
Provides information, web statistics and articles for online advertising and marketing including articles on Internet advertising basics, email advertising, media buying and more.
Offers an extensive listing and links to international newspapers. Also, has a nice feature that provides a map showing location of the city a newspaper covers.
- Direct Marketing Glossary
Definitions for the field of direct marketing and direct mail.
- Gebbie Press: Media Links
Provides links to over 24,000, mostly US, media outlets including local TV stations, magazines, radio stations, and newspapers. Fee required.
- How Product Placement Works
Good detailed article on product placement that includes excellent examples.
- IEG Sponsorship.com
A number of interesting resources at this consulting company site including a good sponsorship guide, news section, forum and even job information. Some areas though require registration (Free).
- Interactive Advertising Bureau
Major online advertising trade group site has many resources including industry reports, ad design standards (including examples), glossary, and voluntary guidelines for those involved in online advertising.
- Marketscan Essential Guide to Direct Marketing
This site offers several marketing guides including those focusing on direct marketing and especially direct mail.
- MediaPost Directory
Offers extensive listing of outlets but must be a member (free) to gain access to directories.
- Microsoft Advertising – Creative Specs
This page describing the types of ad products Microsoft accepts on their ad network including providing details of different types on online ad formats.
- Mobile Marketing Association
While the name may conjure up images of advertisements on the sides of cars or trucks, in reality this association focuses on marketing via cell phone and other mobile and wireless devices. Site has access to articles, glossary, industry statistics and more for this emerging marketing channel.
Good listing for finding newspaper, magazines, radio and television sites.
- Newspaper Association of America
Strong all-around site that offers information and statistics related to newspaper advertising, readership and other newspaper related marketing issues. NAA also operates a separate search site called NewsVoyager that contains links to a wide-range of US.and international newspapers. In some cases links can be found for specific sections of a newspaper.
Well-known provider of rating service including TV and radio (after their purchase of Arbitron) also offers several other reports including product placement and media tracking.
Search engine for locating radio stations throughout the world. Can search by geographic location, format, call letters and even by radio stations that offer Internet streaming.
- Reed Business Information
This publisher offers access to dozens of media kits for its extensive magazine and trade journal holdings. Most are business-to-business publications.
While this is a major for-fee provider of media rates and data for the advertising industry, this site contains a number of useful FREE resources with the best being a selection of Media Planning and Buying Calculators for determining CMP for various media and calculators for evaluating television ratings.
- U.S. Postal Service
Has several features that are of interest to direct mailers including some basic how-to articles and also a zip code look-up feature that returns zips based on city, state, and even company name entries.