Developing websites has long been a time-consuming and often overly technical undertaking for the vast majority of marketers. However, this changed with the evolution of easier to use website development applications, called content management systems (CMS), which allow for quick creation and convenient updating of site information. With CMS those with access, including public relations personnel, can add information on a regular basis.
In addition, posting company news to websites can be tied to social media and RSS feeds, thereby allowing for automatic notification. Many journalists and other media members are finding social media and RSS feeds to be a more convenient way to acquire information, particularly if they follow certain industries and can monitor specific industry information websites. By subscribing to relevant social media and RSS feeds, members of the news media have information delivered to them, rather than spending time searching.