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Latest Marketing Stories
- Baby Boomers to Advertisers: Don’t Forget About Us (still a valuable target market) New York Times
- Why Retailers Should Retire Holiday Shopping Season (how changing customer behavior may be changing their view of holiday buying) Harvard Business Review
- Gen Z Has a Completely Different Shopping Preference From Millennials — And It's Good News for Retail (generational shopping differences) Business Insider
- Dove Drops an Ad Accused of Racism (ad leaves the wrong message) New York Times
- R.I.P. AIM, 1997-2017 (a classic product reaches the end of its product life cycle) Washington Post