Other Issues When Setting Price

As we have seen in this tutorial, as well as in the Pricing Decisions Tutorial, marketers must consider many factors when making a pricing decision. We conclude our discussion of pricing by suggesting several other issues that can impact how price is set. These include:

  • Ownership Options
  • Early Payment Incentives
  • Currency Considerations
  • Auction Pricing
Step 5: Payment Options and Timing of Payment
Other Issues: Ownership Options