Promotional Pricing: Sales Promotion

As we noted in the Sales Promotion Tutorial, marketers may offer several types of pricing promotions to simulate demand. While we have already discussed “sale” pricing as a technique to build customer interest, there are several other sales promotions that are designed to lower price. These include rebates, coupons, trade-in, and loyalty programs.

Promotional Pricing: Loss Leader
Promotional Pricing: Product Bundling