advertising tracking

Selecting Media: Exposure, Clutter and Tracking

Length of Exposure Some products require customers be exposed to just a little bit of information in order to build customer interest. For example, the features and benefits of a new snack food can be explained in a short period of time using television or radio commercials. However, complicated products need to present more information …

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Advertising Trends: Audience Tracking

The movement to digital convergence provides marketers with the basic resources needed to monitor users’ activity, namely, digital data. Any media outlet relying on technology (e.g., internet, mobile, CRM, etc.) to manage the flow of information does so using electronic signals generated by computer technology. In a simple form, an electronic signal is represented as …

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