analyzing competition

Preparing a Market Study Tutorial

This part of the Principles of Marketing Tutorials provides information and guidelines that professionals and students should consider when presented with the task of researching a market. What follows is NOT a Marketing Plan. Rather it discuss aspect of a Market Study, a component within the larger Marketing Plan. (For more information on developing a …

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Analysis: Current Competitor(s)

Examine the main competitors serving the same target market(s). For much more detail on analyzing competitors see the Preparing a Market Study Tutorial. This section may also benefit from the use of comparison tables. (Length: 3-4 pages). Describe Direct Competitors in Terms of: Target markets served Product attributes Pricing Promotion Distribution including the distributor network(s) …

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