distribution decisions

Four Falls Coffee Company

Summary:Facing slower than expected sales growth, a small premium gourmet coffee company has set a goal of doubling sales within three years. To achieve this goal, the company’s Product Manager believes a new marketing plan is needed. The Product Manager is open to making changes, though a limited budget will require a carefully planned and …

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Athletes Attire

Summary:A small clothing company, focused on athletic sportswear for women and men, must find ways to respond to slowing sales. While the company’s founder, Sue Bradley, does not see a need for major changes, the marketing staff may have different ideas. Cost:$2.99 USD To Purchase:Students and others can purchase this case by clicking here. Information …

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