distribution strategy

Distribution Decisions Tutorial

Our discussions in the tutorials Product Decisions and Managing Products indicate product decisions may be the most important of all marketing decisions since these lead directly to the reasons why customers decide to make a purchase (i.e., offer benefits that satisfy needs). But having a strong product does little good if customers are not able …

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Tactical Decisions: Distribution

This marketing tactics section lays out the distribution plan for the product or service. Distribution is a broad concept that includes all activities and entities (e.g., value chain partners) responsible for getting the product or service to the customer. Distribution costs can represent a high portion of the overall cost of the product so an …

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