inventory management

Managing Product Movement Tutorial

In this part of the Principles of Marketing Tutorials, we explore the decisions involved in managing product movement from the marketer to the customer. In addition to enlisting the assistance of retailers and wholesalers to make products available to customers, marketers also face additional concerns when trying to meet their distribution objectives. We begin this …

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Ordering and Inventory Management

Having products available when customers want to make purchases may seem like a relatively straightforward process. All a seller needs to do is make sure there is product (i.e., inventory) in their possession and ready for the customer to purchase. Unfortunately, being prepared for customer purchasing is not always easy. Having the right product available …

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