The Always-On-Time Delivery Company

Summary:
A regional package delivery company must consider several marketing issues as it makes plans to expand into the overnight delivery market. Prior to presenting the plan to senior management, vice-president of marketing, Bill Carson, has called a department meeting to evaluate the plan one last time.

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Information For Educators:
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Potential Discussion Topics:
target markets, marketing research, product decision, distribution strategy, promotion decision, pricing decision

 

Original Image by Draco2008

Athletes Attire

Summary:
A small clothing company, focused on athletic sportswear for women and men, must find ways to respond to slowing sales. While the company’s founder, Sue Bradley, does not see a need for major changes, the marketing staff may have different ideas.

Cost:
$2.99 USD

To Purchase:
Students and others can purchase this case by clicking here.

Information For Educators:
Eligible educators can request a Free Educator Review Copy of this case by clicking here.

Potential Discussion Topics:
target markets, marketing research, product decision, distribution strategy, promotion decision

 

Image by Michel Gamache