marketing case study

The Always-On-Time Delivery Company

Summary: A regional package delivery company must consider several marketing issues as it makes plans to expand into the overnight delivery market. Prior to presenting the plan to senior management, vice-president of marketing, Bill Carson, has called a department meeting to evaluate the plan one last time. Cost: $2.99 USD To Purchase: Students and others …

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Athletes Attire

Summary: A small clothing company, focused on athletic sportswear for women and men, must find ways to respond to slowing sales. While the company’s founder, Sue Bradley, does not see a need for major changes, the marketing staff may have different ideas. Cost: $2.99 USD To Purchase: Students and others can purchase this case by …

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