packaging decisions

Product Decisions Tutorial

Marketing starts with the product since it is what an organization has to offer its target market. As we stress throughout the Principles of Marketing Tutorials, organizations attempt to provide solutions to a target market’s problems. These solutions include tangible or intangible (or both) product offerings marketed by an organization. In addition to satisfying the …

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Tactical Decisions: Product

In this section, discuss the tactical product decisions to be made for existing or new products and services. Make sure to consider all aspects of product decisions (branding, labeling, packaging) and not just the product itself. Also, keep in mind product decisions can also impact distributors (e.g., distributor’s response to packaging used to ship the …

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