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SEM: Page Content

In this part of our on-going series on the Fundamentals of Search Engine Marketing we cover text content, page heading, and keyword usage and see why these are important when developing a website that is receptive to search engine indexing. As we saw in the first article in our Fundamentals of Search Engine Marketing series, …

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SEM: Importance of Page Title

Nearly all experts in search engine marketing agree the most important element of an individual webpage is the title given to the page.? This is the information that appears at the very top of the browser window when a webpage loads and within the underlying code (e.g., HTML code) that is enclosed in the element.? …

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