personal selling

PA Document Systems

Summary:A manufacturer of affordably priced printing and document management equipment for large offices is introducing a new high-end product. However, some in the sales force have significant reservations about the new product and, in particular, the objectives management has set for selling it. Also, one of the top sales representatives wonders about the potential ramifications …

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Personal Selling Tutorial

In the past few tutorials, we saw how marketers can use advertising, sales promotion, and public relations to reach a large number of customers. Unfortunately, advertising and sales promotion each share one significant disadvantage: these are primarily non-personal forms of communication. While public relations contains elements of personal communication with the use of social media …

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