product decisions

Product Decisions Tutorial

Marketing starts with the product since it is what an organization has to offer its target market. As we stress throughout the Principles of Marketing Tutorials, organizations attempt to provide solutions to a target market’s problems. These solutions include tangible or intangible (or both) product offerings marketed by an organization. In addition to satisfying the …

Product Decisions Tutorial Read More »

Analysis: Current Product(s)

Note: The marketer may be able to skip this section if plan is for a new product and no related products exist. Provide detailed analysis of the company’s product(s). (Length: 1-2 pages). Describe the Organization’s Current Product(s) Offerings in Terms of: Product Attributes Describe the main product features, major benefits received by those using the …

Analysis: Current Product(s) Read More »