promotion strategy

Promotion Decisions Tutorial

Those unfamiliar with marketing often assume it is the same thing as advertising. Certainly, our coverage so far in the Principles of Marketing Tutorials has stressed this is not the case. Marketing encompasses many tasks and decisions, of which advertising may only be a small portion. Likewise, when non-marketers hear someone talk about “promotion” they …

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Decision Area Strategies

These are used to achieve the General Marketing Strategies by guiding the decisions within important marketing areas (product, pricing, distribution, promotion, target marketing). For example, a General Marketing Strategy that centers on entering a new market with new products may be supported by Decision Area Strategies that include: Target Market Strategy – employ segmenting techniques …

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