search engine marketing

PR Trends: Search Engine Optimization

A crucial task of publicity is convincing media outlets to mention the name of a product, company, or person. For several years, internet marketers have recognized the importance of getting their company information listed in what has become an influential media outlet – search engines. Using methods dubbed search engine optimization (SEO), marketers employ specific …

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Digital Media Advertising

The fastest growing media outlets for advertising are through those accessible on digital devices that utilize internet and mobile network technologies. Digital media advertising principally includes ads presented on desktop computers, tablets and smartphones, though digital televisions accessing internet content can also fall into this category. Compared to spending in other media, the rate of …

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SEM: Importance of Page Title

Nearly all experts in search engine marketing agree the most important element of an individual webpage is the title given to the page.  This is the information that appears at the very top of the browser window when a webpage loads and within the underlying code (e.g., HTML code) that is enclosed in the element.  …

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Search Engine Marketing

For millions of people around the world, search engines have become the central doorway to all the Internet has to offer. In this role search engines have become extremely influential and powerful in their ability to funnel traffic to websites. However, many marketers remain unenlightened with regard to the power search engines possess in generating …

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