search engine optimization

PR Trends: Changing Skill Sets

As we have discussed, public relations is becoming much more involved in creating content and strategies for the social media platforms of their own organizations or for clients. This has led to PR careers for not only those possessing traditional PR skills, such as strengths in communications, graphic design and journalism, but also those with …

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SEM: Page Content

In this part of our on-going series on the Fundamentals of Search Engine Marketing we cover text content, page heading, and keyword usage and see why these are important when developing a website that is receptive to search engine indexing. As we saw in the first article in our Fundamentals of Search Engine Marketing series, …

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Search Engine Marketing

For millions of people around the world, search engines have become the central doorway to all the Internet has to offer. In this role search engines have become extremely influential and powerful in their ability to funnel traffic to websites. However, many marketers remain unenlightened with regard to the power search engines possess in generating …

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