secondary research

Marketing Research Tutorial

Many organizations find the markets they serve are dynamic with customers, competitors and market conditions continually changing. And marketing efforts that work today cannot be relied upon to be successful in the future. Meeting changing conditions requires marketers have sufficient market knowledge in order to make the right adjustments to their marketing strategy. For marketers …

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Data Collection: Low-Cost Secondary Research Tutorial

In the Marketing Research Tutorial, we discussed how marketers follow two main paths for gathering information. The first path, called primary research, involves data collection projects developed by the marketing researcher, such as using surveys, focus groups, experiments, and observation (for more see the Primary Research Tutorial). While primary research is widely used to address …

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