trade promotions

Sales Promotion Tutorial

In a time when customers are exposed daily to a nearly infinite amount of promotional messages, many marketers are discovering that advertising alone is not enough to move members of a target market to take action, such as convincing them to try a new product. In addition, some marketers are finding that certain characteristics of …

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Classification of Sales Promotion

Sales promotion can be classified based on the primary target audience to whom the promotion is directed. These include: Consumer Market Directed – Possibly the most well-known methods of sales promotion are those intended to appeal to the final consumer. Consumers are exposed to sales promotions nearly everyday, and as discussed later, many buyers are …

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