Types of Personal Selling Roles

As we noted above, worldwide millions of people have careers that fit in the personal selling category. However, the actual functions carried out by someone in sales may be quite different. In general, selling roles can be classified as:

The objectives of each role are often very different and within each role there are several sub-classifications.  A detailed discussion of each role can be found in the Types of Selling Roles Tutorial.

Types of Selling Roles Tutorial

types of selling roles tutorial

As we saw in the Personal Selling Tutorial, there are several different roles that can be served by those engaged in selling.  In this tutorial we outline the following key selling roles:

As we will see, the objectives of each role are different.  In fact, some roles do not even involve direct selling to customers! It should be noted that these roles are not mutually exclusive and that a salesperson can perform more than one and possibly all activities.