what is public relations

Public Relations Tutorial

Of the four promotional mix options available to marketers, public relations (PR) is probably the least understood and, consequently, often receives the least amount of attention. Many marketers see public relations as only handling rudimentary communication activities, such as issuing press releases and responding to questions from the news media. But in reality, in a …

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The Promotion Mix

Marketers have at their disposal four major methods of promotion, which taken together comprise the promotion mix. On this page, a basic definition of each method is offered while in the next page a comparison of each method based on the characteristics of promotion is presented. Advertising This form of promotion involves non-personal paid promotions …

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