what is selling

Personal Selling Tutorial

In the past few tutorials, we saw how marketers can use advertising, sales promotion, and public relations to reach a large number of customers. Unfortunately, advertising and sales promotion each share one significant disadvantage: these are primarily non-personal forms of communication. While public relations contains elements of personal communication with the use of social media …

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What is Personal Selling?

Personal selling is a promotional method in which one party (e.g., salesperson) uses skills and techniques to build personal relationships with another party (e.g., those involved in a purchase decision) that results in both parties obtaining value. In most cases the “value” for the salesperson is realized through the financial rewards of the sale while …

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