Trends and Developments

From 2009 through 2016 KnowThis.com’s offered Insights into key trends and developments that were impacting marketing. Coverage includes wide range of issues such as examination of new and evolving approaches for research markets, reaching customers, identifying product needs and much more. While the Insights section has been placed on hold, our archive of postings is still available. To find information in our Marketing Insights click on posts presented below or enter a term in the search box.

The Challenge of Marketing Live Christmas Trees

If you are someone who celebrates Christmas, then decorating a tree is likely a regular part of your celebratory routine. For many, tree decoration is the final stage of a potentially lengthy process requiring the identification, possible cutting down, transporting and, finally, mounting of a chosen tree. For some, this process takes several hours, involves …

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Coming Soon to Your Favorite American Sports Team – Ads on Uniforms

To the rest of the world, it must seem strange that America?s four major professional sport leagues – Major League Baseball (MLB), the National Football League (NFL), the National Basketball Association (NBA) and the National Hockey League (NHL) – do not allow corporations to place sponsorship promotions on players? uniform. In nearly every other professional …

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Search Engine Marketers Are Feeling a Google Change – Maybe

Throughout KnowThis.com, we make mention of marketing’s pivotal role in the introduction of new products, such as highly innovative new technologies. It is also important to note that the introduction of innovative products also has ramifications for marketing jobs. In general, when new a technology are introduced marketing employees in existing industries affected by the …

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Facebook?s Challenge to Google Ad Dominance

If your website is advertising-supported, this story from Business Insider is a must-read. It reports on Facebook?s challenge to Google’s ad delivery network. While much of what is discussed here is technical, the idea that Facebook has figured out a way to compete with Google for ad dollars is certainly intriguing.

The Temptation to Be Highly Creative Can Get Marketers into Trouble

As we point out in our Promotion Decisions tutorial, a sizeable hurdle marketers face when promoting their products is the need to be heard above the “noise” created by competitors. Because customers constantly are bombarded with promotional messages, marketers often seek ways to stand out so those in the target market will pay attention. There …

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The Challenge of Measuring Who is Watching Television

The general belief among many is that television advertising is losing significant ground to other forms of advertising, such as digital ad options. In large part, this view is assumed based on the proliferation of TV program viewing options (e.g., on tablets, on DVR, on content services such as Netflix). Yet, even though viewing options …

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There Are No Shortcuts to Running an Efficient AdWords Campaign

Last September we noted how ad blocking technology is complicating online advertising. However, despite issues with ad blockers, online advertising remains a huge business and thousands of marketers continue to consider this a critical component of their overall promotional strategy. When advertising online, marketers primarily have two options for placing ads. First they can manage …

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Mobile Technology is Helping to Rewrite the Rules of Customer Delivery

For many years, product delivery was considered a relatively unexciting part of retailing. Marketers working in the retail industry often gave short shrift to delivering orders to their customers, preferring to focus their efforts on more exciting decisions, such as store design, product selection and promotion. But in today?s retail environment, where competition can be …

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Loose Lips May Have Sunk Amazon?s Retail Surprise

When it comes to keeping secrets, there is a great old saying: “Loose lips sink ships.” This saying was originally developed during World War II by the U.S. War Advertising Council to warn people not to speak about the movement of naval vessels for fear the enemy would find out. In the marketing world, executives …

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Important Marketing Trends of 2015 That Will Likely Be Big News in 2016

As we did in the final days of 2014, we again take a look back over this year?s posts we tagged as Marketing Trends and suggest what topics may continue to be important in 2016. Here are a few of our favorite trends and some of the comments we made about these.