7-Eleven Wants You to Think of Them When Buying Healthy

7-Eleven Add Healthy FoodWhat is the first thing that comes to mind when you hear the name 7-Eleven?  Of course, most people immediately associate this name with the ever-present convenience store franchise that offers quick in-and-out purchasing.  They also assume purchases are mostly of products that would generally not be classified as healthy food, such as high calorie snacks, candy, sugary drinks, on-the-go meals, etc.

But now the company wants customers also to  think of them for healthy food.  In this USA Today story, we learn 7-Eleven is bowing to research that shows strong growth in the “better-for-you” food category and is introducing a section of healthy food products.

This is a decision that should be watch since changing the average consumer’s perception of what is sold in 7-Eleven may make this a challenging marketing decision.

Image by Marko Mikkonen

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