What is the first thing that comes to mind when you hear the name 7-Eleven? Of course, most people immediately associate this name with the ever-present convenience store franchise that offers quick in-and-out purchasing. They also assume purchases are mostly of products that would generally not be classified as healthy food, such as high calorie snacks, candy, sugary drinks, on-the-go meals, etc.
But now the company wants customers also to think of them for healthy food. In this USA Today story, we learn 7-Eleven is bowing to research that shows strong growth in the “better-for-you” food category and is introducing a section of healthy food products.
This is a decision that should be watch since changing the average consumer’s perception of what is sold in 7-Eleven may make this a challenging marketing decision.
Image by Marko Mikkonen