Advice for Trade Show Marketing

Getting the Most Out of a Trade Show Booth: 22 Tips (BusinessWeek)

Trade shows are an extremely important promotional technique, especially in the business-to-business market.? This story offers a good list of things to consider when selling at trade shows.

4. Budget properly. The cost of the booth is typically one third to two thirds of your total investment in attending an event.

Are there any other tips that might be added to this list?