Is this a breakthrough marketing idea or just another example of how marketers will go to any lengths to promote their product? What is it? It is the naming a software update after a brand. That’s right! An old-fashion software update, in this case Android 4.4, is now being dubbed Android KitKat after the Nestle candy bar. Read details at this Washington Post story.
Whether this is brilliant marketing or obnoxious marketing, this is a terrific discussion item!
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