Android KitKat? What Will Marketers Brand Next?

Android KitKatIs this a breakthrough marketing idea or just another example of how marketers will go to any lengths to promote their product?  What is it?  It is the naming a software update after a brand.  That’s right!  An old-fashion software update, in this case Android 4.4, is now being dubbed Android KitKat after the Nestle candy bar.  Read details at this Washington Post story

Whether this is brilliant marketing or obnoxious marketing, this is a terrific discussion item!

Image by

Will Customers Pay More for Responsible Brands?
Where Segmentation is at the Center of Marketing Strategy