A Small Business Guide to Text-Message Marketing (New York Times)
Very, very few small marketers use text messaging as a promotional tool but that is changing. For marketers who are unsure what to expect from this promotional channel, this story will bring you up to speed.
…at a time when in-boxes fill with hundreds of never-opened e-mail messages from direct marketers, 97 percent of all SMS marketing messages are opened (83 percent within one hour)…
Is text messaging bound to be abused and head in the same direction as spam-filled email?