Coke Tops Global Brands List

Coca-Cola Still Viewed as Most Valuable Brand (USA Today)

There are several lists of top brands but the one presented by Interbrand, a marketing research company, is one of the best. And what is nice about this list is the monetary values they assign to each brand. The actual list of 100 top brands can be found here.

Brands are more than just names, colors or logos ? think Coca-Cola’s red or McDonald’s (MCD) golden arches. A brand includes all the elements of a product or service from its design, ingredients and manufacture to its marketing, advertising and logo.

Which of the brands in the current top 10 is unlikely to be in the top 10 next year?