Sales promotions are a terrific technique for building awareness and short-term sales. And one of the best methods for doing this is with free product give-aways. But sometimes promotions do not turn out exactly as planned. For instance, as this New York Times story discusses, a free product sales promotion intended for distributing dog food led some humans to consume the product.
Sure it is funny, and the dog food company is likely getting more publicity than it ever expected, but it also points out how crucial it is to consider all possible responses that can occur when sales promotions are used.
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