With the back-to-school season in full swing throughout the U.S., it is fascinating to see the methods marketers employ to help spread their brand.? This WSJ story is a terrific read for demonstrating the extent companies will go to in order to get their products in front of teachers, parents and kids.?
From sponsoring teacher-friendly websites, to free products and giveaways, consumer products firms are using many methods to get their products in the classroom.
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