Taking on the Big Dogs (Internet Retailer)
How does a small online seller compete against the giants such as Amazon, Wal-Mart, CDW, etc.? The answer: Keep the focus on the customer. As discussed in this story, the small guy that works harder and smarter and gives customers what they want can still do very well even in the face of big spending market leaders.
To hold their own against larger competitors, e-retailers like ReStockit and Rock Bottom Golf are leveraging the accessible and powerful marketing and merchandising resources the Internet offers. Their tools range from steep discounts and free shipping offers prominently displayed on home pages to a special emphasis on customer service and unique efforts to engage shoppers through social marketing.
What are the “social marketing” methods that online sellers can use to get close to their customers?