Selling groceries is a cutthroat business, where profit margins are among the lowest of any industry. While there exists a few high-end grocery stores, who can afford to sell products at a very small premium compared to their competition, most supermarkets have traditionally relied on frequent loss leader pricing to attract customers.
Now comes this story suggesting grocery stores are looking at other options to drive traffic by improving the customer shopping rather than lower prices. The main discussion in this story is how technology is fueling this with such technologies that measure the amount of shoppers in a store, payment via smartphone, checkout scanner tunnels, self-propelled shopping carts and more.
Though as the story discusses, innovative technologies do not always work in this business so expect some of these innovations not to last long.