P&G’s Pringles Strategy and Historic Marketing Promotions

Highlighted Marketing Stories:

Despite New Flavors, Pringles Faces Crunch Time (MSNBC) – It is quite surprising to see that Pringles is Procter & Gamble’s last remaining food brand.  This story suggests that the new efforts to bolster the product may be designed to prime the product for eventual sale.

“More and more, we’re hearing from Procter & Gamble that the food business doesn’t fit in with the rest of their portfolio,” said Ali Dibadj, an analyst with Sanford C. Bernstein.

What are the key advantages to P&G from moving away from food products?

30 Memorable Marketing Campaigns (Inc.) – While this story is somewhat short on specifics and some of these campaigns are long forgotten others are bound to jog the memory of many.  The key point here is to understand the importance of continually being creative in promotion decisions.

4. Never cross a hippie Upstart Ben & Jerry’s learns in 1984 that Pillsbury, owner of Häagen-Dazs, is pressing distributors to drop the new brand. B&J kicks off a campaign asking, “What’s the Doughboy Afraid Of?”

What promotions would you rate as the top three?

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